SEO Marketing Manager Job at Intuit Inc., Toronto, ON

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Job Description

2023-45555 - Copy or share job URL

SEO Marketing Manager

Location(s):Toronto, Canada

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Company Overview

Intuit is a global technology platform that helps consumers and small businesses overcome their most important financial challenges. Serving more than 100 million customers worldwide with TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible.

Job Overview

In this role, your main responsibility will be to lead our SEO innovation and create experiences that deliver high-impact experiences which support our overall targeting strategy for QuickBooks Canada.

This position is based in Toronto, Ontario but you may work cross-functionally with partners located across many of our global sites, including the US, UK and Australia.

Qualifications

Bachelor’s degree in Business/Marketing preferred

4-5 years SEO experience and Marketing, PPC experience a plus

Familiarity with HTML, CSS, JavaScript

Driven to work independently with minimal supervision as well as collaboratively with management and peers; exceptional work ethic and high sense of urgency

The ability problem solve, prioritize tasks and work efficiently

Self-starter with excellent interpersonal skills; great attitude and go-getter spirit

Strong passion to work in a dynamic and ever-changing environment

Excellent writing, communication, and presentation skillS

Strong experience with SEO research tools and analytics platforms (Google Search Console, Adobe, Keyword research and Ranking tools, others)

Responsibilities

The successful candidate’s responsibilities will include:

Performing forensic technical SEO audits and inspections of websites to identify on-page, off-page, Crawl efficiency / Indexation, Web Performance (Core Web Vitals), and other technical issues

Implementing strategies to address gaps in organic search performance, keyword planning and on-page optimization

Identifying growth opportunities in site infrastructure, keyword selection, and on-page optimization

Monitoring performance metrics to understand organic search performance and measure the impact of technical and content changes

Drive growth of organic search traffic, units and revenue through site optimization, link building, and content optimization/creation to help meet YOY business goals

Strong in SEO analysis with a hardcore data background. Highly analytical, makes data-driven decisions and experienced with working in an organization with rigorous testing standards.

Staying current on global SEO and search landscape and emerging trends and identify tools and reports to automate processes or deliver more sophisticated understanding

Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific

Advanced experience with keyword research and writing compelling, keyword-rich, within brand guidelines’ title tags, meta descriptions and other copy in collaboration with multiple teams for input on high visibility pages

Helps optimize content created by other teams, including video, mobile, and user-generated content, as well as help optimize mobile apps widgets, and tools

Experienced in reporting on SEO performance including: contribution to the business, top keywords, top pages, conversion rates, Brand vs Generic, and YOY performance

Track record of B2B content creation and promotion – financial services a plus Partnering with third party agencies

NatalieIntuit employee"I really felt drawn to Intuit because it's a place where I feel like I can make super meaningful impact on customers’ lives and their day-to-day. Finances are tricky and it’s emotional and stressful, and if I can help lift that burden off of someone, I feel like it’s worth it."

Award-winning culture, best-in-class benefits

Culture and values

Intuit's company culture is rooted in our core values, which promote an innovative and inclusive environment where diverse perspectives and new ideas are celebrated.

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Benefits we offer

People who give their best deserve the best in return. We offer rewards that include everything you’d expect, and even more that you wouldn’t. Enjoy the best in class perks and benefits at Intuit.

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Hiring process

From set-up to sign-off, everything you need to know for a successful interview with Intuit, including how to request reasonable interview accommodations.

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EOE AA M/F/Vet/Disability. Intuit will consider for employment qualified applicants with criminal histories in a manner consistent with requirements of local law.

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Job Tags

Local area, Unit, Worldwide,

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